by BroadStreet Partners | Mar 21, 2018 | Thinking
Social Media represents the next step in one-to-one direct communication for brands. As such, social media success, we believe, is closely tied to the adherence of these core principles of direct marketing: Define and understand your audience Create a compelling and...
by BroadStreet Partners | Mar 15, 2018 | Thinking
What does customer commitment mean to you and your company? If you asked 5 employees, would you get a single answer or five different responses? Is there one leader in charge of customer commitments? Here is our list of four critical commitments consumers require in...
by BroadStreet Partners | Mar 12, 2018 | Thinking
It’s an all too familiar story. A brand or corporation decides that it wants to get into social media and is energized for a month or two and then the reality sets in. Social media takes time, focus, energy, budget and, most of all, planning to maximize success....
by BroadStreet Partners | Mar 11, 2018 | Thinking
More often than not, organizations do not have a clear picture of whom they are engaging online. When asked, they might answer: “Our customers” “Interested parties” “The social media community…” A business, service or brand must know with whom they are engaging or the...
