About
Who We Are
01. STRATEGIC: FROM INSIGHT TO ADVANTAGE
Great strategy starts with clarity. We dig into what’s working, what’s not, and where opportunity is hiding. Our approach blends research, real-world experience, and market insight to build a focused plan that turns challenges into growth. Whether you’re launching a new product or rethinking your sales process, we help define the path forward.
02. PRACTICAL: BUILT FOR HOW YOU REALLY WORK
We don’t hand off a binder—we roll up our sleeves. Our team works directly with yours to understand your business, your customers, and your constraints. That lets us create solutions that aren’t just smart—they actually fit. From strategic positioning to marketing execution and sales enablement, we help make the most of what you already have.
03. RESULTS-ORIENTED: STRATEGY THAT DELIVERS
We measure success by what moves the needle. Every engagement is designed to deliver outcomes you can see and track—more leads, better close rates, stronger messaging, smarter use of AI. Our work spans industries and business models, but our goal is always the same: practical, measurable progress toward growth.
Leadership That Works With You
Jay Reed
Founder, Partner
Jay is passionate about customer experience and helping businesses and their employees deliver what customers actually need – while improving what matters most to the bottom line. With practical experience in actionable strategy development, product and services operations, and all areas of communications, Jay combines clear thinking with a hands-on approach, helping leadership teams align around the customer, simplify complexity, and make decisions with confidence. Jay’s work is grounded in insight, but always focused on impact.
Dave Tambling
Founder, Partner
Dave is a seasoned strategist who has built and led multiple marketing organizations across industries. With over 25 years of experience, he helps businesses focus, prioritize, and execute with confidence. Dave works closely with leadership teams to uncover growth opportunities, streamline operations, and put the right strategies in place to drive measurable progress. He combines practical experience with a collaborative approach, making him a trusted partner for companies ready to evolve and grow.
Get In Touch
WINSTON-SALEM, NC
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HICKORY, NC
