BroadStreet Partners
Perspectives
Ideas, observations and lessons from our work in strategic communications, public relations, marketing and research. We share practical perspectives on reaching the right audiences, understanding customers and making communications and marketing more effective.
Your Website Has Two Audiences. Are You Speaking to Both?
Technical buyers need detail. Business decision-makers need clear benefits. A strong B2B website answers both groups' questions without sacrificing depth or clarity.
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The Smartest Sales Investments Aren't Always the Biggest Ones
When sales level off, spending more isn't always the answer. Better results start with identifying where opportunities stall and investing where it matters most.
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What Your Customers Know That You Don't
Companies can become too close to their own work to see what customers believe. Real conversations reveal positioning insights that surveys and assumptions miss.
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What Slows Growth in Otherwise Healthy Companies?
Growth often slows through smaller issues working against one another. Understanding where momentum fades helps teams focus on the changes that matter most.
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Most Strategy Problems Are Actually Coordination Problems
Clear priorities don't guarantee progress. When teams struggle to move together, the real challenge may be coordination rather than strategy.
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The Hidden Cost of Leadership Bandwidth
Fragmented demands consume leadership attention and slow important work. Understanding the cost of limited bandwidth helps teams protect time for decisions and forward progress.
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Where AI Actually Improves Business Workflows
AI works best when it solves a workflow problem. Start with where information breaks down and decisions slow, not with the latest tool.
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You're Not Alone
Business owners rarely lack ideas. What they need is time, capacity and space to step back, see the business clearly and plan what comes next.
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AI Tools vs AI Systems
Individual AI tools offer isolated gains. Connected workflows create greater value by improving how information moves, decisions are supported and work gets done.
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When Execution Slows, Look for Friction
When important work stalls, pushing harder isn't always the answer. Look for handoff gaps, unclear ownership and information that doesn't reach the right people.
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