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Social media has much to learn from direct marketing

Social media has much to learn from direct marketing

by BroadStreet Partners | Mar 21, 2018 | Thinking

Social Media represents the next step in one-to-one direct communication for brands. As such, social media success, we believe, is closely tied to the adherence of these core principles of direct marketing: Define and understand your audience Create a compelling and...
To be a fan, your customers require four key commitments

To be a fan, your customers require four key commitments

by BroadStreet Partners | Mar 15, 2018 | Thinking

What does customer commitment mean to you and your company? If you asked 5 employees, would you get a single answer or five different responses? Is there one leader in charge of customer commitments? Here is our list of four critical commitments consumers require in...
Oh No! Five signs your social media program needs a plan

Oh No! Five signs your social media program needs a plan

by BroadStreet Partners | Mar 12, 2018 | Thinking

It’s an all too familiar story. A brand or corporation decides that it wants to get into social media and is energized for a month or two and then the reality sets in. Social media takes time, focus, energy, budget and, most of all, planning to maximize success....
Why knowing your audience matters in social media

Why knowing your audience matters in social media

by BroadStreet Partners | Mar 11, 2018 | Thinking

More often than not, organizations do not have a clear picture of whom they are engaging online. When asked, they might answer: “Our customers” “Interested parties” “The social media community…” A business, service or brand must know with whom they are engaging or the...

Recent Posts

  • Social media has much to learn from direct marketing
  • To be a fan, your customers require four key commitments
  • Oh No! Five signs your social media program needs a plan
  • Why knowing your audience matters in social media

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