by BroadStreet Partners | Apr 13, 2023 | Thinking
In the world of B2B sales, a productive sales pipeline is essential to driving revenue growth and achieving business objectives. Building and maintaining a strong sales pipeline requires strategic planning, effective communication, and ongoing analysis. In this...
by BroadStreet Partners | Mar 10, 2023 | Thinking
A well-designed sales process is critical to the success of any B2B organization. However, even the best sales processes can experience challenges that impact performance. In this article, we will discuss five clues that your sales process needs help and provide...
by BroadStreet Partners | Oct 7, 2022 | Thinking
Detecting and overcoming hurdles in the customer journey Organizations smartly focus on creating a smooth, easy pathway to Yes. Whether gaining a new customer for your product, a new service subscriber, a patient, dealer or distributor the successful journey ends in...
by BroadStreet Partners | May 11, 2020 | Thinking
More often than not, organizations do not have a clear picture of whom they are engaging online. When asked, they might answer: “Our customers” “Interested parties” “The social media community…” A business, service or brand must know with whom they are engaging or the...
